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Startup Storytelling

Real stories from Michigan entrepreneurs navigating the mess to find success.

No Plan, All Parachute: How Bart Hawley Built JTV

Sep 15, 2026

No Plan, All Parachute: How Bart Hawley Built JTV

This episode we flip the script and put JTV's Bart Hawley in the guest chair for the first time. Bart takes us back to 2000, when a portrait photographer and former radio DJ took over Jackson's government access channel and built it into JTV, now the world leader in local high school sports...

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From Video Production to Downtown Developer: Jake Cross of Uncharted Film Co

Aug 14, 2026

From Video Production to Downtown Developer: Jake Cross of Uncharted Film Co

What happens when a video production company outgrows its space and stumbles into a real estate deal instead? In this episode, Brandon and Alex sit down with Jake to unpack the winding, hard-won journey of scaling a video business, and then taking a completely unexpected leap into property...

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Building an Ecosystem from the Ground Up: The Lean Rocket Lab Team

Jul 8, 2026

Building an Ecosystem from the Ground Up: The Lean Rocket Lab Team

What does it really take to build an entrepreneurial ecosystem from the ground up? In this episode, the Lean Rocket Lab team comes together to pull back the curtain on the full scope of what LRL does, from its roots as a high-tech manufacturing incubator and accelerator to the co-working space...

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Building Brands, Breaking Molds: A Conversation with Paige of Hoyden Branding

Apr 30, 2026

Building Brands, Breaking Molds: A Conversation with Paige of Hoyden Branding

There's a certain kind of entrepreneur who makes everything look effortless — the kind who's quietly running a full creative agency, managing a growing team, navigating the complex math of scaling a small business, and somehow still finding time to launch a podcast on the side. Paige, Owner and CEO

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Mixing Mission with Market: How Aaron Cole Built a Culinary Community in Jackson

Feb 26, 2026

Mixing Mission with Market: How Aaron Cole Built a Culinary Community in Jackson

In the world of startups, we're often told to focus on the "bottom line" from day one. But for Aaron Cole, the founder of DoughNation Bakery and The Melted Grill, the bottom line wasn't a number — it was a neighbor. In the latest episode of the Startup Storytelling podcast, Aaron joined us to pull b

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Building Momentum: When Technical Skill Meets Entrepreneurial Grit with Shane Grant

Jan 26, 2026

Building Momentum: When Technical Skill Meets Entrepreneurial Grit with Shane Grant

Manufacturing is the backbone of so many economies, but few people understand the intense pressure, precision, and business acumen required to run a successful modern machine shop. It's a world where success and failure are measured in microns. In Episode 4 of the Startup Storytelling by Lean Rocket

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The Realization of Resilience

Dec 17, 2025

The Realization of Resilience

Entrepreneurship is often glamorized as a steady climb toward success. But anyone who has actually built something from scratch knows the truth: the journey is messy, unpredictable, and often filled with profound personal challenges. At Lean Rocket Lab, we are committed to telling those real stories

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From Tacos to Tech to Sober(ish): The Unpredictable Journey of a Serial Entrepreneur with Kim Gamez

Oct 13, 2025

From Tacos to Tech to Sober(ish): The Unpredictable Journey of a Serial Entrepreneur with Kim Gamez

We're thrilled to present the second installment of Startup Storytelling by Lean Rocket Lab, the podcast that takes you inside the real, raw, and often unpredictable journeys of entrepreneurs! In this incredible Episode 2, hosts Brandon Marken and Alex Masten sit down with a bona fide serial entrepr

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Casting for Success: How Josh Clark Hooked the Future of Fishing with Angling AI

Sep 19, 2025

Casting for Success: How Josh Clark Hooked the Future of Fishing with Angling AI

We're incredibly excited to announce the launch of Startup Storytelling by Lean Rocket Lab, your new go-to podcast for the raw, real, and often unpredictable journeys of entrepreneurs! In our inaugural episode, hosts Brandon Marken and Alex Masten sit down with a true innovator, Josh Clark, the visi

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