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Mainstreet Collective

Everything local business owners need to open, operate, and grow a service, neighborhood, or brick & mortar business in Michigan. Access hands-on programs, funding, mentors, and a community of fellow Main Street entrepreneurs.

  • Retail
  • Restaurants & Food
  • Services
  • Storefronts
  • Downtown Development
Local business owners working together around a laptop
About this Collective

Your Home Base for Local Business Growth

The Mainstreet Collective brings together business owners, aspiring entrepreneurs, downtown development organizations, and local business supporters across Michigan.

Inside this collective you'll find everything you need to launch, grow, and thrive:

  • Experienced mentors & business coaches
  • Programs for retail, food, and service businesses
  • Grants, microloans & funding resources
  • Workshops on marketing, operations & finance
  • Peer discussions with other local business owners
  • Connections to downtown development organizations

At a Glance

Who it's for
Local business owners, aspiring entrepreneurs, downtown developers
Focus areas
Retail, restaurants, cafes, salons, fitness studios, professional services, storefronts
Outcomes
Revenue growth, customer acquisition, operational efficiency, community connections
Region
Michigan, Jackson + Hillsdale Counties

Champion

Alex Masten

Alex Masten

Director of LOCAL & Entrepreneurial Services

Helping local business owners, aspiring entrepreneurs, and downtown developers open, operate, and grow on Main Street.

Our Readiness Framework

Mainstreet Readiness Levels (MSRL)

Specifically built for brick-and-mortar and service businesses. After intake, we assess your operational foundation, profitability per square foot, and team autonomy before setting your next quarterly milestone.

DScored 1–9

Demand

Do enough of the right people want this, at this price, again?

Catches: The business nobody actually needs

MScored 1–9

Model

Does the money work per sale, per month, and across a full year?

Catches: The busy business that loses money on every job

OScored 1–9

Operations

Can it be delivered consistently without the owner doing everything?

Catches: The owner who bought themselves a job

The 4-step Milestone Acceleration Loop

Our continuous growth cadence — reviewed and rescored quarterly.

01

AI Intake & Scoring

Complete our intake form. Our AI-assisted intake engine scores your business against TRL, MRL, CRL, or MSRL scales.

02

Intake Meeting & Map

Meet one-on-one with our leadership. We deep-dive into your numbers and define 3–5 pivotal, achievable milestones.

03

Ecosystem Connection

Get plugged into the exact programs, EIR mentors, grants, and collectives tailored to hit your milestone goals.

04

Quarterly Rescoring

Accomplish your milestones, return each quarter to re-score your readiness levels, and unlock the next tier of growth capital.

Mentors & Operators

Mainstreet Collective team & experts

The coaches, experts in residence, and team members guiding Mainstreet Collective.

Brandon Bartel

Brandon Bartel

Program Manager

Lean Rocket Lab

Sales & Business DevelopmentGo-to-Market Strategy

Brandon Bartel is a sales and revenue-growth professional currently at SWYFT Solutions, where the focus is on guiding innovative startups and growing manufacturing teams. He specializes in sales coaching and strategy, a client testimonial credits him with helping develop a sales playbook that nearly doubled the business year-over-year. He's also active in the Jackson, Michigan community, having served on the Drive Jackson Key Leadership Committee, which fits with the local focus of your funders project.

Veronica Berkemeier

Veronica Berkemeier

Expert in Residence

B Clever Marketing LLC

Marketing & BrandGo-to-Market Strategy

Veronica is passionate about marketing, entrepreneurship, and building a life that blends family, faith, creativity, and self-sufficiency. She is the director of marketing at Creature Control, owns and co-owns businesses specializing in digital marketing and custom wood mantels, and bring years of experience growing brands through digital strategy and design.

Sally Clark

Sally Clark

Hillsdale EDP

Hillsdale EDP

Business Model DesignNon-dilutive Funding

Sally Clark is the Director of the Economic Development Partnership of Hillsdale County, leading the organization's efforts to attract, retain, and grow business across the region. She works directly with companies — whether they're relocating to the area or already established — to identify resources, incentives, and programs that support their success.

Jacob Cross

Jacob Cross

Expert in Residence

Uncharted Film Co.

Marketing & Brand

Jake is a creative storyteller and video production specialist who helps businesses and organizations bring their brand to life on screen. Through his company, Uncharted Film Co., based in Jackson, MI, Jake partners with clients to produce compelling brand films, promotional videos, and visual content that connect with audiences and drive results. As a local entrepreneur, he understands what it takes to grow a business and brings that same passion and hustle to every project he takes on. Jake holds a degree from Huntington University and combines technical skill behind the camera with a genuine eye for the stories that make a company stand out. He's driven by helping clients turn their vision into visuals that leave a lasting impression.

Margaux Dever

Margaux Dever

Expert in Residence

Curated Grants

Fundraising & Investor ReadinessNon-dilutive Funding

Margaux is an Expert in Residence at Lean Rocket Lab, providing grant matching, grant writing, and fundraising strategy to organizations across conservation, preservation, education, museums, community development, and housing. She has managed over $10 million in grant funding over the past seven years and brings more than a decade of experience working with nonprofits and government entities. Her mission is to connect people to the resources they need to make the world a better place.

Lauren Dunigan

Lauren Dunigan

Expert in Residence

Taurusroad Creative House

Marketing & BrandGo-to-Market Strategy

Lauren is the founder of Taurusroad Creative, a creative and strategic marketing agency. She helps businesses and nonprofits clarify their brand, simplify their marketing, and build strategy that actually works -- bringing clarity to the chaos of branding, marketing, and content. Lauren believes every organization deserves high-quality design and marketing regardless of size or location. She works with organizations at every stage, from first-time founders to established companies and community-rooted nonprofits, acting as a strategic partner who helps leaders step back, see the bigger picture, and build marketing systems that support growth instead of creating stress.

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Mark Your Calendar

Upcoming Mainstreet Collective events

Workshops, bootcamps, and gatherings tied to Mainstreet Collective.

You Can’t Do It All (And You Shouldn’t)
Wed, Nov 11 • 4:30 PM

You Can’t Do It All (And You Shouldn’t)

Practical Strategies for Delegation, Accountability, and Protecting Your Well-Being | Bring a friend and you’re entered to win in some great prizes!

133 W Michigan Ave, Jackson, MI 49201

Register
Tools & Partners

Mainstreet Collective resources

Curated software, services, and support available to Mainstreet Collective participants.

American 1 Credit Union

American 1 Credit Union

Funding / Loans

Small business microloan provider

Small Business Lending
Hillsdale Economic Development Partnership

Hillsdale Economic Development Partnership

Business Services / Economic Development

Hillsdale county business support

Business Model DesignNon-dilutive FundingMarket Research
Michigan Small Business Development Center

Michigan Small Business Development Center

Business Services / Coaching

Free business consulting/workshops

Business Model DesignNon-dilutive FundingMarket Research
Uncharted Film Co.

Uncharted Film Co.

Business Services / Marketing

Cinematic video production agency

Marketing & Brand
Flagstar Bank

Flagstar Bank

Funding / Loans

Small business bank loans

Small Business Lending
Epic Blue Marketing

Epic Blue Marketing

Business Services / Marketing

PR and creative content

Marketing & Brand
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Meet our members

Businesses growing with the Mainstreet Collective.