Mainstreet Collective
Everything local business owners need to open, operate, and grow a service, neighborhood, or brick & mortar business in Michigan. Access hands-on programs, funding, mentors, and a community of fellow Main Street entrepreneurs.
- Retail
- Restaurants & Food
- Services
- Storefronts
- Downtown Development

Your Home Base for Local Business Growth
The Mainstreet Collective brings together business owners, aspiring entrepreneurs, downtown development organizations, and local business supporters across Michigan.
Inside this collective you'll find everything you need to launch, grow, and thrive:
- Experienced mentors & business coaches
- Programs for retail, food, and service businesses
- Grants, microloans & funding resources
- Workshops on marketing, operations & finance
- Peer discussions with other local business owners
- Connections to downtown development organizations
At a Glance
- Who it's for
- Local business owners, aspiring entrepreneurs, downtown developers
- Focus areas
- Retail, restaurants, cafes, salons, fitness studios, professional services, storefronts
- Outcomes
- Revenue growth, customer acquisition, operational efficiency, community connections
- Region
- Michigan, Jackson + Hillsdale Counties
Champion

Alex Masten
Director of LOCAL & Entrepreneurial Services
Helping local business owners, aspiring entrepreneurs, and downtown developers open, operate, and grow on Main Street.
Mainstreet Readiness Levels (MSRL)
Specifically built for brick-and-mortar and service businesses. After intake, we assess your operational foundation, profitability per square foot, and team autonomy before setting your next quarterly milestone.
Demand
Do enough of the right people want this, at this price, again?
Catches: The business nobody actually needs
Model
Does the money work per sale, per month, and across a full year?
Catches: The busy business that loses money on every job
Operations
Can it be delivered consistently without the owner doing everything?
Catches: The owner who bought themselves a job
The 4-step Milestone Acceleration Loop
Our continuous growth cadence — reviewed and rescored quarterly.
AI Intake & Scoring
Complete our intake form. Our AI-assisted intake engine scores your business against TRL, MRL, CRL, or MSRL scales.
Intake Meeting & Map
Meet one-on-one with our leadership. We deep-dive into your numbers and define 3–5 pivotal, achievable milestones.
Ecosystem Connection
Get plugged into the exact programs, EIR mentors, grants, and collectives tailored to hit your milestone goals.
Quarterly Rescoring
Accomplish your milestones, return each quarter to re-score your readiness levels, and unlock the next tier of growth capital.
Mainstreet Collective team & experts
The coaches, experts in residence, and team members guiding Mainstreet Collective.
Brandon Bartel is a sales and revenue-growth professional currently at SWYFT Solutions, where the focus is on guiding innovative startups and growing manufacturing teams. He specializes in sales coaching and strategy, a client testimonial credits him with helping develop a sales playbook that nearly doubled the business year-over-year. He's also active in the Jackson, Michigan community, having served on the Drive Jackson Key Leadership Committee, which fits with the local focus of your funders project.
Veronica is passionate about marketing, entrepreneurship, and building a life that blends family, faith, creativity, and self-sufficiency. She is the director of marketing at Creature Control, owns and co-owns businesses specializing in digital marketing and custom wood mantels, and bring years of experience growing brands through digital strategy and design.
Sally Clark is the Director of the Economic Development Partnership of Hillsdale County, leading the organization's efforts to attract, retain, and grow business across the region. She works directly with companies — whether they're relocating to the area or already established — to identify resources, incentives, and programs that support their success.
Jake is a creative storyteller and video production specialist who helps businesses and organizations bring their brand to life on screen. Through his company, Uncharted Film Co., based in Jackson, MI, Jake partners with clients to produce compelling brand films, promotional videos, and visual content that connect with audiences and drive results. As a local entrepreneur, he understands what it takes to grow a business and brings that same passion and hustle to every project he takes on. Jake holds a degree from Huntington University and combines technical skill behind the camera with a genuine eye for the stories that make a company stand out. He's driven by helping clients turn their vision into visuals that leave a lasting impression.
Margaux is an Expert in Residence at Lean Rocket Lab, providing grant matching, grant writing, and fundraising strategy to organizations across conservation, preservation, education, museums, community development, and housing. She has managed over $10 million in grant funding over the past seven years and brings more than a decade of experience working with nonprofits and government entities. Her mission is to connect people to the resources they need to make the world a better place.
Lauren is the founder of Taurusroad Creative, a creative and strategic marketing agency. She helps businesses and nonprofits clarify their brand, simplify their marketing, and build strategy that actually works -- bringing clarity to the chaos of branding, marketing, and content. Lauren believes every organization deserves high-quality design and marketing regardless of size or location. She works with organizations at every stage, from first-time founders to established companies and community-rooted nonprofits, acting as a strategic partner who helps leaders step back, see the bigger picture, and build marketing systems that support growth instead of creating stress.
Upcoming Mainstreet Collective events
Workshops, bootcamps, and gatherings tied to Mainstreet Collective.

You Can’t Do It All (And You Shouldn’t)
Practical Strategies for Delegation, Accountability, and Protecting Your Well-Being | Bring a friend and you’re entered to win in some great prizes!
133 W Michigan Ave, Jackson, MI 49201
RegisterMainstreet Collective resources
Curated software, services, and support available to Mainstreet Collective participants.
Hillsdale county business support
Free business consulting/workshops
Meet our members
Businesses growing with the Mainstreet Collective.












