Sales & Marketing Accelerator (Virtual)
For Michigan Based, Early Stage, Tech Companies

Validate, Commercialize and Grow Your Startup

Sales is the MAIN THING. Many high tech entrepreneurs and small tech businesses often get lost in the sea of product development and raising capital; losing sight of the fact that running a business means successfully marketing and selling your product. Not to mention, there's nothing investors want to see more than revenue. But most entrepreneurs are technicians and few know how to successfully market and sell their product.

WHO'S IT FOR?

If this describes you, apply for the Sales & Marketing Accelerator. Applicants that are post revenue will be preferred. If you haven't started selling yet, we have other support services to help, but this program is specifically geared to helping companies who are ready to grow their businesses.

WHAT WE'LL COVER

Week 0 - Kickoff Call: Meet all the teams and coaches (Tuesday, March 25th, 2025)
Week 1 - Conducting & analyzing customer discovery data
Week 2 - Defining your Hero
Week 3 - Building a Storybrand brand script
Week 4 - Building a wireframe
Week 5 - Building a landing page that converts
Week 6 - Testing your messaging with ads & outbound

JOIN THE SPRING 2025 COHORT

*THE ENTIRE PROGRAM WILL BE CONDUCTED VIRTUALLY ON ZOOM

6 week cohort - Starting March 10th, 2025. Each week will include a check-in and 2 sessions:
- Tuesday 12-1p - Present and Review Previous Week
- Wednesday 12-1p - Workshop + How To
- Friday 12-1p - Virtual Slack Cohort Feedback Session

There will also be a virtual "Founder's Hour" reception at the end of the program where you can connect with current and past participants (virtual).

There is a $900 fee for each team with scholarships available for eligible companies. Michigan based tech companies and small businesses may be eligible for grant funding to cover the costs of the program. Please apply and check with your local SmartZone.

COHORT PERKS

Cohort participants will have access to our partner pricing on valuable software tools like Hubspot, Apollo and more. These tools are optional of course but the discounts are very valuable.

MILESTONES - Up to $50,000 in Funding for a Sales / Marketing Related Project upon completion of the Accelerator.

Program participants will work with their coach throughout the program to develop milestones critical to the development of their sales and marketing efforts. Eligible companies will be able to apply to the MSF Business Accelerator Fund for up to $50,000 to pay for technical assistance and service providers helping them accomplish this milestone.

Application Deadline: February 28th, 2025

Apply

Program Coaches

EIR & Program Coach

Alex Masten

I harbor a profound commitment to fostering entrepreneurship within the Jackson community, where I am deeply involved in both professional and personal pursuits. Through strategic collaborations with local businesses, organizations, and individuals, my aim is to cultivate an ecosystem that nurtures and supports entrepreneurial endeavors. I envision Jackson becoming a premier destination not only for work, but also for residence and leisure, with entrepreneurship at its core—a vision that serves as the driving force behind all of my passions.

Moreover, I am honored to serve as co-leader of Michigan Tribe, a nonprofit entity dedicated to empowering female entrepreneurs in Jackson. Our organization coordinates events and extends micro-grant funding support to women, nurturing their entrepreneurial aspirations and bolstering their presence in Jackson County. For those seeking further insight into our initiatives, I invite you to engage with us on Instagram @michigantribe, as well as on LinkedIn and our official website, www.michigantribe.com.

Program Coach _ Hubspot Certified

Zach Kraabel

Zach is a seasoned Program Manager at Lean Rocket Lab with a proven track record in helping businesses harness the power of Hubspot CRM. With extensive experience in sales growth strategies, he guides companies through the entire Hubspot implementation process, from initial setup to ongoing optimization. Zach's expertise lies in leveraging all aspects of the Hubspot platform to drive sales efficiency and maximize revenue.

Program Coach

Ken Seneff

As a seasoned entrepreneur with a deep-rooted passion for fostering growth, Ken Seneff has been instrumental in shaping Lean Rocket Lab into a thriving hub for innovation. With over four years of experience applying and teaching the lean startup methodology, Ken has helped countless startups and established companies achieve significant growth through the Agile Marketing System.

Committed to nurturing a vibrant entrepreneurial ecosystem in Jackson, MI, and beyond, Ken is a driving force behind the nonprofit coworking space, startup incubator, and business accelerator that supports local and regional entrepreneurs. Additionally, as the co-founder of Agile Growth Shop, he offers companies invaluable guidance in implementing the Agile Growth System and provides outsourced CMO and marketing department services.

Ken's dedication to empowering passionate individuals who share his vision of creating positive impact and value is evident in his work. His expertise and mentorship have been instrumental in propelling numerous businesses toward success.

Sales & Marketing Accelerator (Virtual) For Michigan Based, Early Stage, Tech Companies

Program Coaches

Past Participants

Sales & Marketing Accelerator (Virtual)
For Michigan Based, Early Stage, Tech Companies